Flooring businesses thrive on trust. Why? Homeowners want confidence before inviting contractors into their space, and today’s customers don’t just scan brochures or websites. Many will look through social media first, looking for proof that your company is skilled, reliable and professional. This shift creates both a challenge and an opportunity.

Spending money on Google Ads but not seeing results? Or worse: getting excited about leads only to realize they’re from people who aren’t looking for your services? Waste management and trash service companies often struggle to make Google Ads profitable.

Running your flooring business comes with several challenges. Including finding quality leads, closing bigger jobs and making sure each marketing dollar actually bring in revenue. Too often, business owners throw money at ads or social media without a proven strategy and “hope” something sticks.

Email marketing might not be the first thing that comes to mind when growing a flooring business, but it should be.

Flooring services are a competitive industry. Customers are bombarded with choices. And standing out? Feels harder than ever these days. But here’s the thing: most flooring businesses still rely on outdated marketing tactics.